Pink Ribbons Inc.



Screenshot 2014-10-06 19.42.04

The ubiquitous pink ribbons of breast cancer philanthropy – and the hand-in-hand marketing of brands and products associated with that philanthropy — permeate our culture, providing a sense of assurance that we are engaged in a successful battle against the disease.

But who really benefits from the marketing — the cause or the company?  And what is the “cause” doing with their fundraising?

Pink Ribbons, Inc. directed by Lea Pool, takes a look at some possible causes of breast cancer and how little is still known about this disease that afflicts one in eight women.  In showing the real story of breast cancer and the lives of those who are afflicted, Pink Ribbons, Inc. reveals the co-opting of what marketing experts lable a “dream cause.”  




Taylor Duffy:

Associate Program Analyst at Charity Navigator.

Taylor graduated from The College of New Jersey with a B.A. in English and International Studies with a concentration in Diplomacy and a minor in Spanish.

With certification in Global Health from Karolinska Inst. in Stockholm, Sweden, Taylor’s previous work experience includes Sesame Workshop, charity: water, and Sustainable Jersey.


 Kristine MattisKristine Mattis, PhD

 Kristine received her PhD from the Nelson Institute for Environmental Studies at the University of Wisconsin-Madison.

As an interdisciplinary environmental scholar, with a background in Biology and Earth System Science, Kristine’s research focuses on environmental risk information and science communication.

Before returning to graduate school, Kristine worked  as a medical researcher, as a science reporter for the congressional record in the US House of Representatives, and as a teacher.


Paul Ziek, PhD

Screenshot 2014-09-30 18.44.49Assistant Professor at Pace University where he teaches a variety of public relations courses for the Department of Media, Communications and Visual Arts. His primary research interests are Corporate Social Responsibility and leadership.

In addition to his duties at Pace, Paul is also consultant at Savant Services, a Service-Disabled Veteran Owned Small Business, where his role is to develop and execute communication plans for variety of organizational contexts.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s